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Why Does Your Domain Name Matter?

Why Does Your Domain Name Matter?

When you’re setting up a website or blog for your business, the first thing you need is a great domain name. 

Picking the right domain is more important than you might think. It’s the first thing that brings new visitors and potential customers to your website, so it should be clear, easy to remember, and represent your business the right way. 

With so much competition on the market these days, finding that perfect domain is pretty tough. Here are a few simple tips to help with your domain name search

What goes into the best domain

So, what should be in your domain name, exactly? Marketing experts recommend these 3 features:

1. Simplicity: Don’t overthink it! Your domain name should be short and simple to get the most attention. Think of it this way: the harder your domain is to spell, the harder it will be to remember. 

2. Keywords: Using the right keywords in your domain will help you with SEO (search engine optimization). If you include a word or two about what your business does, your site will be boosted higher in search engine results. 

3. .com Address: If your website is for a commercial business, stick with a .com address. .com is easier to remember and shows your customers that you are a business — not an organization or government institution.

Where to buy your new domain

Once you know what you’re looking for, go to the best domain name site to buy it and make it official. 

Buying your domain name is the first step in building a great website, so the right service makes all the difference! Head to a well-reviewed website like Adrian Domains to find the address you’re looking for and make it your own.